Improving PPC every step of the way..

BLUNDSTONE

Where
we began

THE BRIEF

Blundstone Footwear is an Australian footwear brand, based in Hobart, Tasmania, with most manufacturing being made overseas since 2007.

Illuminate Digital were awarded the USA PPC contract for Blundstone in 2015 to cover both Google and Bing search adverts and Facebook and Instagram social media advertising. The aim to drive sales on search platforms and increase brand awareness on social media platforms.

Blundstone Footwear Logo
Measurement Services - Google Analytics
What we did

THE STRATEGY

  • Google Ads
  • Bing Ads
  • Paid Social

Illuminate Digital built a PPC strategy focused on growth and conversion. Search PPC techniques included Google Search, Google Shopping, Display Network Remarketing and Dynamic remarketing were used to drive branded sales.

Social Media adverts were created to attract new audiences across the USA inviting them to like follow Blundstone USA across both Facebook and Instagram along with highly creative adverts to grow brand awareness and encourage people to interact with the brand. After identifying the various personas for Blundstone USA, social media campaigns were built to target each persona with highlight relevant content designed to showcase Blundstone products and create a desire for the lifestyle associated with the products.

How it helped

%

Facebook page like growth of 208%

%

71% Branded search demand growth in 3 years

%

35% ROAS growth from PPC year on year