Hitting the goals for this London club


we began

Chelsea Football Club was our first client. They were looking to drive footfall to their onsite restaurants at Stamford Bridge and also increase leads and bookings for other venue activities such as meetings & events, their health club and seasonal and matchday hospitality packages.



  • Google Search
  • Bing Search


Chelsea FC Royalty Free
Chelsea FC Royalty Free
What we did

We used Google and Bing Search to drive traffic to each venue’s microsite to increase conversions for each business area. We carried out in-depth research to identify keywords used by their target personas and created ad copy to drive direct conversions or encourage footfall.

Tracking goals were identified and set in place to make all digital activity accountable, which had previously proved difficult due to website limitations. This included setting up robust call tracking to ensure that lead quality could be reported to senior management.

How it helped


52% increase in online bookings onsite restaurants


32% Increase in online match day booking for hospitality packages


4% online conversion rate for onsite gym leads