Google Shopping

GOOGLE SHOPPING

Google and Bing shopping reaches millions every day and is fast becoming the consumers preferred way to buy online. If you’re business isn’t selling on these channels already, then chances are you’re missing out on profitable sales.

Make the most of what low-cost shopping ads can do to promote your product by taking advantage of the many different ways to promote them. The first tip: don’t lump your customers into one basket. While some of your customers may prefer text ads, others want something more eye-catching to convince them to click. We know how to use all of the different forms of advertising and where best to place them, because we’ve been utilising this marketing strategy since their inception.

Our Shopping Ads strategy means you won’t miss a sale. Our services include:

MERCHANT CENTER SETUP

A well organised product feed listing is the first step to making sure shopping ads convert. Once your catalogue is in order we’ll create the Merchant Centre Account for you, so all of your data is correctly fed into the search engines’ shopping channels.

FEED OPTIMISATION

Shopping ads work by crawling the product information on your site. They will only give searching customers your products if they’re formatted correctly, in line with SEO (search engine optimisation) best practise. We will work to optimise product titles and descriptions, making them search engine friendly for greater visibility, resulting in more sales.

BIDDING AND ONGOING OPTIMISATION

Once launched, we won’t let your shopping ads simply sit there. We’ll check and recheck them, tweaking on bids and re-optimising adverts if needed so they keep turning conversions for your business.

Discover how we can help get more of your products on Shopping Ad feeds and reach millions more potential customers by contacting us today for a free of charge consultation.

Illuminating Fact: Shopping ad campaigns tend to achieve better conversion rates compared to text search ads.