MEASUREMENT 

Google Analytics at Illuminate Digital

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyse in-depth detail about the visitors on your website. 

We track our success and failures, because not everything will work

TRACKING SETUP

No one knows your business and industry better than you and your staff. But if you’re new to digital, not understanding how to use that expertise to its full effect means you could be wasting valuable skills and talent. Tracking is key to the success of any Digital Marketing activity and we don’t start any campaigns without it.

 

  • Google Analytics
  • Facebook Pixel
  • LinkedIn Insight Tag
  • Twitter Analytics

Illuminating Fact: Including the term ‘mobile’ in a mobile ad can increase click through rate by 7%.