The Team


The company has been founded and shaped by Jo Phipps – an independent Digital Marketing Consultant based in London. With 15 years marketing experience, Jo works with companies of all shapes and sizes, helping them plan and achieve their digital marketing strategies.

While not everyone can appreciate the beauty of a successful paid advertising campaign, it was Jo’s experience of PPC and digital advertising while working at a major agency that stoked her passion for the profession. Having achieved great success for large businesses and clients, Illuminate Digital was then born to make the mysteries of digital marketing less confusing and more accessible to small and medium businesses, like yours.


Harriet joined in June 2016 as a consultant for all things Pay Per Click. Having worked across a variety of sectors from charity to e-commerce, she understands the variety of different marketing aims and objectives different businesses have, and the importance of working closely with a client to understand and achieve the results they are looking for.

With a problem solving background, Harriet is there to translate these client needs into effective and successful campaigns across Google, Facebook, Bing, and anywhere else a paid ad can appear online. Whether you have an established account or need something built from scratch, Harriet enjoys keeping on top of the fast changing world of digital marketing to make sure that you are making the most of the many opportunities available.