Cutting costs and increasing donations

BLIND VETERANS UK

Where
we began
THE BRIEF

Improve performance from the Google Grant account and improve visibility online to help deliver traffic for the services offered by Blind Vets UK

 

KEY CHANNELS

 

  • Google Grant
  • Google & Bing Search
  • Facebook / Instagram Ads
Aspiga Layered
Aspiga Main
What we did
THE STRATEGY

As well as restructuring the Google Grant account, we pulled out profitable keywords into a paid for Google and Bing Ads account to help achieve better positioning in those search engines with a view to increasing the overall online donations revenue.

We also ran campaign specific activity on social media to generate income via cash giving, regular giving, lottery and legacy. We worked with a phased approach to educate potential donors of the great services provided by Blind Veterans UK. Over multiple years many audiences and creatives have been tested and each campaign provides better results than the previous one due to the iterative testing approach we use.

 

How it helped

%

Decrease in cost per donation year-on-year from Paid Social

%

Increase in online donations from paid search year-on-year

Client retention – 3 years and still in contract