BLIND VETERANS UK
we began
Improve performance from the Google Grant account and improve visibility online to help deliver traffic for the services offered by Blind Vets UK
KEY CHANNELS
- Google Grant
- Google & Bing Search
- Facebook / Instagram Ads
As well as restructuring the Google Grant account, we pulled out profitable keywords into a paid for Google and Bing Ads account to help achieve better positioning in those search engines with a view to increasing the overall online donations revenue.
We also ran campaign specific activity on social media to generate income via cash giving, regular giving, lottery and legacy. We worked with a phased approach to educate potential donors of the great services provided by Blind Veterans UK. Over multiple years many audiences and creatives have been tested and each campaign provides better results than the previous one due to the iterative testing approach we use.
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