We can help you in many different ways. Here are just a few…
SERVICES
Paid Search
With a paid search advertising strategy you can immediately connect with people looking for your products or services. We’ll target new customers for you and help you increase sales across Google, Bing and Yahoo by finding the most suitable keywords and creating compelling ad copy. Some of our winning paid search strategies include…
- Keyword research
- Dynamic search ads
- Bidding more for warmer audiences (RLSA)
- Adjusting bids depending on time and day (Dayparting)
Paid Social
The art of successful advertising on Facebook and Instagram is identifying your core target audience. We’ll help you utilise the sophisticated data available on each social media platform. Together we’ll identify the habits and likes of your key demographic so you can successfully talk to them about your products or services. We’ll help you with…
- Setting up Facebook pixel and conversion tracking
- Identifying your core personas
- Understanding the role Facebook/Instagram play in conversions
Shopping
Google and Bing Shopping reach millions every day and they’re fast becoming the preferred way of buying online. If your business isn’t selling on these channels then you’re missing out on profitable sales as around 80% of our clients’ revenue comes through them. We can help you with…
- Google & Bing merchant centre set-up
- Product feed optimisation for best results
- Product bidding and on-going optimisation
Measurement
Tracking is key to the success of any digital marketing activity and we don’t start any campaigns without it. Attribution can be tricky. We can help you measure the impact of all digital channels fairly. We’ll help you with the set up and audits of…
- Google Analytics
- Google Ads Converion Tarcking
- Facebook Pixel
- Google Datastudio
No one enjoys irrelevant emails landing in their inbox. They don’t get opened, go straight to the spam folder or can even cause your audience to unsubscribe from your mailing list. We can help you with…
- Database segmentation
- Email marketing automation set up
- Abandoned basket campaigns
Remarketing
Remarketing is essential as it’s often the most successful form of PPC. It’s all about chasing customers that might have got away and finding a different way to engage with them. We send your customers to pages that convert. We’ll help you with…
- YouTube remarketing
- Dynamic remarketing
- RLSA (remarketing lists for search)
Amazon PPC
Over 63% of consumers in key e-commerce markets start their online shopping searches on Amazon. We’ll help you ensure your products are seen at the top of Amazon search results pages with…
- Sponsored product ads
- Sponsored brand ads
- Sponsored display ads