An introduction to paid activity

WESTMINSTER ABBEY SHOP

Where
we began

THE BRIEF

Westminster Abbey had never done any paid activity and wanted to test Google Shopping and Facebook Ads.

KEY CHANNELS

  • Google Search
  • Google Shopping
  • Facebook / Instagram Ads
Aspiga Layered
Westminster Abbey Royalty Free
What we did

THE STRATEGY

We had to build this one from the ground up and set up product feeds in both Google and Facebook. We also created conversions in Google Ads and Facebook Pixel to ensure that revenue and the return on investment could be calculated.

We also improved the searchability of the Google product feed.

How it helped

Increase in overall site traffic year-on-year

Increase in overall site revenue year-on-year

Client retention – 3 years and still in contract